The moderating role of individualism/collectivism in predicting male Chinese university students' exercise behavior using the theory of planned behavior

The purpose of this study was to check the moderating role individualism/collectivism in predicting male Chinese university students’ exercise behavior using theory planned (TPB) model. TPB model validated through SEM (structure equation model), and effect individualism collectivism a hierarchical regression simple slopes analysis sample collected from 115 students. results showed that product terms factors were not able significantly predict intention after inclusion equation, nor PBC (perceived control) do so. However, attitude, as well SN (subjective norm) when included equation. That is, horizontal vertical can moderate constructs, primarily by relationship between attitude-exercise SN-exercise intention. This found predictive validity attitudes on intentions constructs is greater only at low levels high levels. inverse case. research serves enrich theoretical framework for provides useful information understanding behaviors.